We believe in being transparent about how this site is funded.
Heat Pump Guide is a free resource. We earn money through affiliate referral fees — when you click through to an installer via one of our recommended links and go on to purchase, we receive a commission from the installer. This commission is paid by the installer, not by you, and does not affect the price you pay for installation.
Our affiliate links are managed via the Awin affiliate network. Where you see a "Get quote" or similar link to an installer, that link contains tracking that allows Awin to attribute any subsequent sale to us.
We only feature MCS-certified installers. Our installer recommendations are not based on which installer pays the highest commission rate — they are based on MCS certification status, coverage, and publicly available review data.
The installers we feature do not influence our editorial content — the guides, the calculator methodology, or our advice about what to look for in an installation.
In line with Advertising Standards Authority (ASA) guidance and Awin's publisher terms, all affiliate links on this site are clearly disclosed. Where a link generates a referral fee, this is noted in the relevant page content.
If you have questions about our affiliate relationships, contact us at [email protected].